Prominent Digital Marketing Analytics Tools
-
![whatagraph-marketing-reporting-tools]()
Whatagraph
Whatagraph marketing intelligence platform helps agencies deliver accurate, customizable reports at scale and gain actionable insights for growth.Features- Goal tracking
- Budget control
- Instant issue identification
- Performance-based marketing analytics
- Visual data representation
- Report automation
- Direct multiple channel integration
- Custom data upload via Google Sheets or API
-
![hubspot-content-marketing-tool]()
HubSpot
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Their platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth.Features- List segmentation
- HubSpot mobile app
- Ad retargeting
- Email marketing
- Reporting dashboard
- Email automation
- Email reply tracking
- Custom user permissions
- Live chat
- Website traffic analytics
in Digital Marketing Analytics Software
Whatagraph
- Digital Marketing Analytics Tools
- Marketing Reporting Tools
- Social Media Marketing Tools
- Digital Marketing Analytics Tools
- Marketing Reporting Tools
- Social Media Marketing Tools
- Goal tracking
- Budget control
- Instant issue identification
- Performance-based marketing analytics
- Visual data representation
- Report automation
- Direct multiple channel integration
- Custom data upload via Google Sheets or API
AgencyAnalytics
- Digital Marketing Analytics Tools
- Marketing Reporting Tools
- SEO Software
- Team Management Software
- Agency Management Software
- Digital Marketing Analytics Tools
- Marketing Reporting Tools
- SEO Software
- Team Management Software
- Agency Management Software
- +14 days
- Client Reporting
- SEO Reporting
- Competitor Analysis
- Agency Management
- Automated Reports
- Multichannel Tracking
- Keyword Suggestions
- Data Collection
Adzooma
- Digital Marketing Analytics Tools
- Marketing Reporting Tools
- Digital Sales Tools
- Team Management Software
- Agency Management Software
- AI Tools
- AI Marketing Tools
- Digital Marketing Analytics Tools
- Marketing Reporting Tools
- Digital Sales Tools
- Team Management Software
- Agency Management Software
- AI Tools
- AI Marketing Tools
- Account alerts
- Activity dashboard
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Dynamic Content
- Event Triggered Actions
- Keyword Tracking
- Marketing Automation
- Multi Campaign Builders
- Multi Channel Marketing
- ROI Marketing
Social Status
- Digital Marketing Analytics Tools
- Social Media Marketing Tools
- Digital Marketing Analytics Tools
- Social Media Marketing Tools
- Multichannel social media dashboard
- Social media report automation
- White-labelled reports
- Full report customization
- Content theme tagging
- Full-funnel metric tracking
- Organic and paid tracking
- Competitor analysis
- Demographic breakdowns
- Influencer campaign tracking
Best Digital Marketing Tools by Category
Explore the top Digital Marketing Tools, compare features and pricing, and find the right software for your needs
in Digital Marketing Analytics Tools
-
![sitechecker-digital-marketing-tool]()
Sitechecker
Sitechecker is an All-in-One SEO Tool that enhances online visibility and site performance. It offers SEO audits, rank tracking, and website monitoring to boost search rankings. Perfect for agencies and businesses aiming for top SEO results and an improved web presence.
-
![lifesight-digital-marketing-analytics-tools]()
Lifesight
Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era.
-
![esendex-email-marketing-tools]()
Esendex
Esendex has been transforming business communication for over 20 years, offering comprehensive messaging solutions that include SMS, WhatsApp, and email. Our platform boasts an impressive 45% average conversion rate for SMS campaigns (Salesforce), highlighting the effectiveness of our multi-channel approach in driving customer engagement.
-
![narrativebi-digital-marketing-analytics-tools]()
Narrative BI
Narrative BI is a no-code analytics platform for growth teams that automatically generates actionable data insights.
-
![delve-ai-digital-marketing-analytics-tool]()
Delve AI
Create data-driven buyer personas for your business and for competitors automatically using Persona by Delve AI. Persona by Delve AI is used by 7000+ businesses and agencies across 80+ industries in 80+ countries.
-
![wide-angle-analytics-digital-marketing-analytics-tools]()
Wide Angle Analytics
Wide Angle Analytics is a made-in-Germany, fully featured, strictly GDPR-compliant web analytics. Wide Angle Analytics gives you control over whether to use cookies or not. Get insights with custom actions and core privacy-friendly metrics. Track with confidence.
-
![corows-digital-marketing-analytics-tools]()
Corows
Corows is data integrations platform that helps teams build, collaborate, and share data solutions.
-
![coact-marketing-reporting-tool]()
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.
-
![hubspot-marketing-hub-marketing-automation-tool]()
HubSpot Marketing Hub
With Hubspot Marketing Hub, all your marketing and SEO tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
-
![improvado-digital-marketing-analytics-tools]()
Improvado
Improvado helps marketers, analysts, and agencies drive ROI by consolidating all their marketing data in one place. Businesses get a holistic picture of their advertising efforts by streamlining data from Google, Facebook, Instagram, Twitter, and 200+ other sources.
-
![mediaocean-marketing-advertising-tool]()
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
-
![databox-marketing-reporting-tool]()
Databox
Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.
How to Choose the Best Marketing Analytics Tools?
Running a business requires considerable planning and foresight. And that means having access to a lot of data. Information about your consumers with marketing analytics tools can help you understand everything from where they are and how they shop to knowing their preferences.
More importantly, to remain competitive and profitable, you need to monitor and analyze your marketing strategies as well. Knowing what works and what doesn’t can help your business become more efficient. And since running a business requires responding to consumers in real-time, you’ll be in a better position to make smarter decisions more quickly. Moreover, you’ll also be able to assess your competitor’s strategies. In addition, there is a lot of marketing analytics tools free to analyze your marketing data.
What is marketing analytics software and what is it used for?
Marketing analytics platforms keep digital marketers organized and successful in their marketing efforts, such as customer data, user behaviour, and website analytics. Also, with the help of analytics software, they can collect the data from every channel they use, such as search engines, social media, email marketing and many more for your digital marketing agency and small business.
So yeah, a data-driven marketing approach can offer a holistic perspective. But with the sheer quantity of data, how can you make sense of it all? This is where best marketing analytics reporting tools come in handy.
A marketing analytics tool allows you to tap into the full potential of your data. Being able to collect, organize, manage, and take control of various information can optimize the efficiency of the business. Therefore, you can understand what drives growth, boost overall performance, reach business goals faster, and improve your bottom line.
In order to avail these benefits and more, you must select the right analytics software for your marketing needs for your digital marketing agency. But there are so many tools available. Evaluating all the pros and cons of each to identify which one aligns with your business goals can help you find the best marketing analytics tool. To make the task easier for you, here are a few features that you need to consider.
Key Criteria to Evaluate Marketing Analytics Tools
Pricing Policy
Most marketing analytics tools are subscription-based or are priced according to the business size. If you have a bigger team, research what’s a better option: a plan based on the number of users or a fixed monthly price. But your long-term goals should include the availability of add-ons and updates at less or no extra costs. Also, you need to be careful on the extra cost of marketing analytics software.
User Experience
Before investing in a marketing analytics tool, read the reviews about the platform, and analyze the benefits that it can bring to your business. Consider buying an easy-to-use solution that allows employees to perform better on multiple channels, including social media, email marketing, blogs, newsletters, SEO, etc.
Customer Service
In the world of digital marketing, things can go wrong for no reason at any time. And you need help right away so that the business is not negatively affected. Look into platforms that offer 24/7 customer support, preferably live chat. Before signing up, it’s a good idea to ask some questions and see how well customer service responds.
Benefits
Your goal is to optimize marketing campaigns and watch ROI grow. So you need to reap the maximum benefits from the platform, especially automation of business processes, data collection, data filtration and extraction, insights, analytics, reporting, segmentation, results visualization, forecasting, etc. Some tools offer all-in-one solutions. However, if you don’t need most of these features, opt for a targeted product.
References
You should check with companies currently using the particular marketing analytics tool you are interested in. Ask how long they are in the industry and how many years they have used the software. Moreover, the platform should perform smoothly at all times. Inquire whether there have been any issues with installment, maintenance, downtime, security, upgrades, etc.
Integration
A business needs to measure, analyze, and manage data in order to leverage its marketing efforts. And this requires the use of numerous software. Before signing up, check how it is integrating with other tools. Select one that allows you to collect, correlate, and analyze all the data in one central location.
Questions and Answers About Digital Marketing Analytics Tools
How to Use Analytics Tools for Digital Marketing?
Analytics tools help agencies monitor performance across campaigns, channels, and audiences. Start by connecting the relevant platforms; Google Analytics for web traffic, Meta Ads for paid social, or Shopify for eCommerce performance. Once connected, use dashboards to track KPIs like traffic sources, conversion rates, bounce rates, and time on site.
You can also set up custom goals, such as lead form submissions or purchases, to better understand which channels are driving value. Over time, analytics tools for digital marketing reveal patterns that can guide campaign optimization, budget allocation, and content strategy.
What Are the Best Marketing Analytics Tools?
The best marketing analytics tools combine powerful tracking with flexible reporting. Here are several tools widely used by digital agencies:
Each tool has its strengths, so the right one depends on your agency’s service focus and reporting style.
Why Is Marketing Analytics Important?
Marketing analytics helps agencies move from guesswork to informed decisions. It shows which campaigns are working, which audiences are converting, and where budgets are being wasted.
Without analytics, it is hard to justify spend or prove ROI. With it, agencies can make smarter decisions, optimize strategy in real-time, and present clear value to clients. It is also crucial for long-term planning as marketing analytics provides the historical data needed to spot trends and shape future campaigns.
How to Measure Social Media Marketing Analytics?
To measure social media performance, start by tracking both platform metrics and goal-based outcomes. Important metrics include:
Agency marketing analytics tools like Iconosquare or Social Status pull this data directly from each platform and visualize it in one place. For client reports, tools like Whatagraph or DashThis can consolidate social metrics with data from other channels for a complete overview.
How Can Marketing Analytics Improve Customer Segmentation?
Analytics tools help agencies break down large audiences into smaller, more meaningful groups. By analyzing user behavior, such as purchase history, page views, device type, or location, agencies can identify trends and preferences within different segments.
This makes it easier to personalize campaigns, improve targeting, and increase relevance. For example, if analytics shows that returning visitors from mobile convert at a higher rate, agencies can prioritize mobile-optimized campaigns for that segment.
Better segmentation leads to better results and marketing analytics for agencies is what makes it possible.
Boost visibility, build credibility, and turn discovery into real product adoption.
JOIN LEADING TOOLS ON DAN