Make Agency

Description:

Make is a fast-growing, independently owned digital agency based in East London. We work with ambitious brands across premium alcohol, lifestyle, logistics, hospitality, education, and retail. We’re building something bold: a next-generation social offering that combines insight, creativity, community and innovation to drive real-world value. As our new Head of Social, you won’t just lead a discipline. You’ll shape what social means in a post-performance, post-cookie, GEO-powered world, one where creativity, content, AI and cultural connection collide. This is a leadership role for someone who thrives on setting the pace, steering commercial and creative growth, and delivering impact that moves far beyond impressions. We’re not looking for a playbook executor. We’re looking for a builder, a thinker, and a doer, someone who wants to shape the best social team in the market.

What You’ll Be Leading:

Client Leadership & Growth

• Be the strategic partner senior clients rely on to unlock growth through social.
• Lead multi-market and cross-sector strategies that connect social to brand, business and commercial KPIs.
• Be bold in pushing what’s possible, whether through organic scale, paid-social innovation or creative breakthrough.

Social Strategy & Discipline Direction

• Define and evolve Make’s social vision, products, and strategic frameworks.
• Collaborate and lead ambition insight-led, audience-first strategies that blend brand storytelling, cultural moments, and conversion mechanics.
• Champion the link between social and GEO(Generative Engine Optimisation), helping brands navigate the future of AI-informed discovery.

Innovation & Platform Intelligence

• Stay ahead of the curve - from AI-generated content and social commerce to new engagement formats and automation opportunities.
• Lead Make’s relationships with key platforms (Meta, TikTok, YouTube, Reddit, LinkedIn, Twitch) and surface new opportunities for innovation.
• Set POVs on platform change, content futures, and the intersection of social and web 3.0.

Team Leadership & Culture

• Build and lead a multidisciplinary social team: strategy, content, community, creative and innovation.
• Foster a high-performance, creatively ambitious culture that’s collaborative, curious and values-led.
• Shape how the social team integrates with design, paid media, SEO, content and production.

Operational & Commercial Ownership

• Own Client relationships, delivery excellence, and performance against scope.
• Drive account growth, retention, and pitch conversion, with a direct line of sight to revenue impact.
• Help shape the future of Make’s social product and IP,  from tools to templates to thought leadership.

Who You Are:

• Progressive and strategic: 7+ years in senior social roles, ideally in an agency or integrated team
• Commercially sharp: You’ve driven revenue growth, built scopes, and pitched at a high level
• Digitally fluent: Deep understanding of social creative, platform behaviours, performance, and paid integration
• Culturally intelligent: You live in culture, understand communities, and track what’s next
• People-first leader: You know how to motivate, mentor and scale high-performing teams
• Multi-sector experienced: You’ve worked across industries, from lifestyle and hospitality to B2B and retail
• GEO-curious: You understand (or are eager to understand) how social fuels generative search and discovery

Why Make?

At Make, we’re not just building campaigns, we’re building a model for what the next 10 years of digital looks like. That means:

• A culture that values autonomy, experimentation, and creative bravery
• No global network red tape, just smart, ambitious people doing meaningful work
• The opportunity to shape a flagship discipline at a time of transformation
• Access to platform partners, bleeding-edge tools, and a leadership seat at the table

If you're ready to shape the future of social and lead one of the most progressive teams in the industry, we’d love to hear from you.

Benefits of Working at Make:

Salary & Bonus

• Competitive salary based on experience
• Discretionary Profit Share bonus

Health & Wellbeing

• Cycle to Work scheme
• Office breakfast & healthy snacks
• Company wellbeing programme

Learning & Development

• Access to team and personal development budget
• Regular ‘Lunch & Learn’ sessions

Time Off

• 26 days' annual leave plus bank holidays
• Enhanced parental leave

How We Work

• Hybrid working (Tuesday, Wednesday & Thursday in office)
• Work from anywhere for one month per year

Diversity & Inclusion Statement At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds. Job Application Link: https://makeagency.co.uk/join/

Description:

Make is a growing digital agency in the heart of East London. Due to new client wins, we're looking for a Senior SEO Manager to join our team. This role focuses on strategy, innovation, and performance across a diverse range of clients. We’re looking for someone who is a confident strategist, data-driven, and an expert in both technical SEO and content optimisation. You should be comfortable working directly with clients, leading SEO strategies, and driving measurable growth across organic channels. You’ll be a senior member of a growing SEO team, with expected line management responsibilities, helping to develop talent and enhance our agency’s SEO capabilities.

What makes a great SEO Senior Manager at Make?

This is a broad and impactful role, requiring a mix of strategic vision, technical expertise, and leadership. Some key traits we look for:

• 5+ years of hands-on SEO experience, covering both technical SEO and content Bstrategy
• 3+ years in an agency environment, working with multiple clients
• An understanding of how AI search is changing SEO, and how to adapt strategies for SGE, ChatGPT, or voice-led results.
• Strong knowledge of Google’s algorithm updates, ranking factors, and industry best practices
• A track record of delivering high-quality SEO strategies that drive results for international clients
• A natural leader who can motivate and educate teams, both within SEO and across the wider agency
• Experience with GEO/local SEO and schema optimisation for location-based visibility
• Comfortable working directly with clients, building strong relationships and explaining SEO strategies to stakeholders of all levels
• Awareness of how social platforms (like TikTok and Instagram) impact search behaviour and SEO visibility
• A creative thinker who finds opportunities for growth beyond standard SEO tactics
• Data-driven approach, with experience in tools such as Google Analytics, Google
• Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio
• Ability to manage SEO projects end-to-end, from audits to implementation, monitoring, and reporting
• A process-driven mindset with strong attention to detail
• A problem-solver and collaborator, comfortable working with Paid Media,Content, and Development teams to drive holistic digital marketing success

What we look for in every team member at Make:

While roles vary, at Make, we share core values that help us grow as individuals and as a team:

• Challenging the norm—pushing boundaries with new ideas
• Clear and persuasive communication—being able to explain complex ideas simply
• A team-first mindset—collaborating and supporting others
• Commercial awareness—ensuring efficiency, profitability, and long-term growth
• Problem-solving skills—finding ways to deliver work efficiently while maintaining high standards
• Ability to thrive in a fast-paced environment—balancing multiple projects with agility
• A detail-oriented and process-driven approach—ensuring precision in execution

Key Responsibilities:

As SEO Senior Manager, you will be a key figure in the agency, using your expertise to drive organic growth for our clients. Your core responsibilities include:

• Client Strategy & Management – Own and manage SEO strategies for Make’s tier 1 clients, ensuring that each account is treated with the highest level of care and expertise
• Emerging SEO Trends – Stay on top of developments in AI-powered search (e.g. Google’s SGE, Bing Copilot), local/GEO SEO strategies, and social search behaviour. Integrate these into client strategies to ensure visibility across all evolving organic search surfaces
• Technical SEO Audits & Implementation – Lead site audits, website migrations, indexing/crawling optimisation, and Core Web Vitals improvements
• SEO Content Strategy – Collaborate with content teams to develop high-impact
• SEO content strategies aligned with business goals
• Data & Reporting – Deliver clear, actionable reports that highlight performance insights, growth opportunities, and optimisation plans
• Industry Insights & Innovation – Stay ahead of SEO trends, algorithm changes, and emerging technologies to keep Make at the cutting edge of SEO
• Cross-Department Collaboration – Work alongside Paid Media, Design, and Development teams to create integrated marketing strategies
• Team Leadership & Development – Mentor junior team members, helping to upskill and grow the SEO function within the agency
• New Business & Growth – Support new business pitches and proposals, demonstrating how SEO can drive commercial success for potential clients

Benefits of working at Make:

Salary & Bonus

• Competitive salary based on experience
• Discretionary annual bonus

Health & Wellbeing

• Cycle to Work scheme
• Office breakfast & healthy snacks
• Monthly wellbeing allowance

Learning & Development

• £1,000 per year personal development budget
• Regular ‘Lunch & Learn’ sessions

Time Off

• 26 days annual leave plus bank holidays
• Enhanced parental leave

How We Work

• Hybrid working (Tuesday, Wednesday & Thursday in office)
• Work from anywhere for one month per year

At Make, we celebrate diversity, creativity, and innovation. We welcome applications from all backgrounds and believe that different perspectives drive better results Job Application Link: https://makeagency.co.uk/join/